ss.Sibi Selvam Let’s connect
Business × Growth × Building
Hello, I’m

Sibi
Selvam.

A commercial mind.
A builder’s instinct.

I bring 5+ years at Amazon and Cocoblu across P&L management, category growth, and cross-functional special projects. I combine business performance reporting, pricing and margin analysis, and stakeholder management with hands-on AI automation. Now studying Technology & Business Management at Masters’ Union.

Explore my work Read my CV
Sibi Selvam in a charcoal suit and burgundy tie, smiling with his arms folded
CurrentlyMasters’ UnionPGP · Technology & Business Management
5+
Years in e-commerce
₹50 Cr+
Portfolio owned at Cocoblu
20
Footwear brands managed
1st place8x Mobile Hackathon
01 / Selected work

Thinking, put to work.

Ventures, course projects, and experiments
that show how I approach a problem.

EIKCAI jewellery collection and brand campaign creativeEIKCAI
Entrepreneurship · D2C01

From an idea to ₹1.3 lakh in two months.

Built an astro and demi-fine jewellery brand, connecting product sourcing, brand creative, and a direct-to-consumer storefront.

₹1.3LRevenue in 2 months
Top 15 / 40Challenge teams
Inside the project
Launched August 2026Founder & Lead · Dropshipping BusinessLaunched venture

The challenge

Launch an astro and demi-fine jewellery brand, bringing product sourcing, customer-facing creative, and go-to-market execution together.

My contribution

  • Led vendor coordination and product sourcing across Delhi, Noida, and Jaipur.
  • Created product imagery, website banners, and product detail page assets.
  • Owned go-to-market execution from concept through launch.

The outcome

Generated ₹1.3 lakh in revenue in two months and ranked among the top 15 of 40 teams by taking EIKCAI from concept to market.

What this work demonstrates

Venture execution · Vendor negotiation · Brand building · E-commerce

Visit EIKCAI
Cover of the Group 48 goSTOPS Quest presentationgoSTOPS Quest
Course project · Product & GTM02

Give travellers a reason to go now.

A gamified travel concept for July–September: shared missions, optional side quests, goCOINS, and status that carries into the next trip.

5–7 daysProposed trip formats
goCOINSParticipation rewards
Inside the project
September 2026Team member · Group 48 · Masters’ UnionConcept & pilot proposal

The challenge

Address low-season travel hesitation by making the trip feel easier to plan, more social, and worth taking during the monsoon.

My contribution

  • Worked with a five-person team on a travel proposition built around campaigns, main quests, and optional side quests.
  • Developed the quest and goCOINS concept, linking participation to recognition and priority access.
  • Worked through trip packaging, transport inclusion, contingency, and pricing for a revenue-focused presentation.

The outcome

Created a strategy deck and app concept covering behavioural segmentation, positioning, rewards, go-to-market channels, and a staged pilot. This is a course proposal; commercial results have not been measured.

What this work demonstrates

Product thinking · Customer segmentation · Pricing · Go-to-market strategy

Read the presentation
AI-generated Mira Nova fashion editorial in a white suit above the cloudsMira Nova NHE
Independent project · AI & Content03

Building a character. Learning a new medium.

An AI content creator exploring consistent character design, editorial imagery, and short-form content. Featured on MIRAGE-Bench.

229Interactions generated
12 postsPublished content
Inside the project
2026–presentCreator · AI fashion influencerOngoing creative project

The challenge

Build a recognisable visual identity across changing outfits, locations, and content formats, while using a limited generation budget thoughtfully.

My contribution

  • Defined Mira’s character identity and visual direction.
  • Developed editorial image prompts, visual variants, captions, and Instagram content.
  • Explored a frugal OpenArt workflow for future product-led and UGC-style content.

The outcome

Generated 229 interactions across 12 posts by launching Mira Nova, an AI content creator featured on MIRAGE-Bench.

What this work demonstrates

Generative AI · Creative direction · Content strategy · Experimentation

Explore Mira on Instagram
Pricing Dashboard
AI & Automation04

Making pricing decisions clearer.

A pricing dashboard for business performance reporting and margin analysis.

73Automated checks
Pricing & marginsDecision focus
Inside the project
BuilderBuilt project

The challenge

A pricing dashboard for business performance reporting and margin analysis.

My contribution

  • Built the pricing dashboard using ChatGPT and Codex.
  • Developed performance reporting and margin analysis capabilities.

The outcome

Delivered a pricing dashboard with 73 automated checks.

What this work demonstrates

Performance reporting · Margin analysis · AI-assisted development

Crayon
AI & Automation05

Research, drafting, and tasks in one assistant.

An AI assistant for research, drafting, and task management, built to enable workflow automation.

3 workflowsResearch, drafting & task management
Team-builtCollaborative development
Inside the project
Co-builder · With 3 team membersBuilt project

The challenge

An AI assistant for research, drafting, and task management, built to enable workflow automation.

My contribution

  • Co-built Crayon with three team members.
  • Worked on an AI assistant spanning research, drafting, and task management.

The outcome

Co-built an AI assistant to enable workflow automation.

What this work demonstrates

AI workflow automation · Collaboration · Product execution

02 / Experience

Built in the real world.

From marketplace trust to category growth.
Five years of learning through ownership.

Jun 2025 – Apr 2026Bengaluru

Cocoblu

Senior Account Manager · Shoes

Owned P&L for a ₹50 Cr+ portfolio across 20 footwear brands, managing pricing, margins, vendor negotiations, and resource allocation through vendor scorecards. Led account managers on onboarding and selection, resolving escalations with supply chain and fulfilment teams.

  • ~15% sell-through improvement through KPI tracking and analytical deep dives
  • ~12% vendor GMV growth through trend analysis and recommendations
  • 15+ brands and 10K+ SKUs onboarded
May 2023 – Jun 2025Bengaluru

Amazon

Business Operations Executive · Kids & Men’s Apparel

Combined growth initiatives for Softline Private Brands with weekly and biweekly performance reporting, business reviews, and cross-functional kids apparel events.

  • ₹12 Cr+ incremental GMV across 1K+ SKUs through launches
  • 23% traffic growth and ~11% conversion improvement
  • ~25% visibility improvement through catalogue optimisation
  • ₹10 Cr+ category growth through performance monitoring
  • ~95% availability across 1K+ SKUs
Apr 2022 – May 2023Chennai

Amazon

Selling Partner Support Associate · Seller Experience

Handled seller support while improving workflows, mentoring new hires, and maintaining quality standards.

  • 90% first-contact resolution and 95% satisfaction
  • 60+ daily cases
  • ~20% shorter ramp-up time for 10+ new hires
  • ~14% reduction in handling time
Aug 2021 – Mar 2022Bengaluru

Amazon

Product Authentication Specialist · Product Quality

Investigated product authenticity across US, UK, and India marketplaces, using risk assessment and trend analysis to strengthen quality control and vendor trust.

  • ~14% reduction in counterfeit risk across 1K+ listings
  • 100% SLA adherence in authenticity case resolution
Mar 2021 – Aug 2021Bengaluru

Amazon

Transaction Risk Investigator

Conducted proactive fraud investigations and behavioural analysis. Secured global SOP change approval in North America and Europe to reduce case handling time and errors.

  • ~$90K in losses prevented
  • Global SOP change approval in NA and EU

Selected career results from my CV.

View full experience
03 / Milestones

Progress worth sharing.

Aug 2026

1st place · 8x Mobile Hackathon

Built a B2C product in one day, placing first among 200 builders at the 8x Mobile Hackathon. Awarded ₹3L+ in AI prizes.

2026

Manoj Kohli Merit-based Scholarship

Manoj Kohli Merit-based Scholarship recipient, in the top 5% of the batch, for the PGP in Technology & Business Management at Masters’ Union.

Feb 2019

2nd prize · Best Entrepreneur

Won second prize and a cash award at the Pondicherry University Entrepreneurship Competition.

National-level seminar

1st prize · Digital Marketing Research

Research presentation at a national-level seminar at St. Joseph’s College.

Oct 2020

Climate-change research presentation

Presented climate-change research at a global virtual conference recognised by the World Book of Records, London.

04 / Leadership & research

Taking responsibility.

Sep 2026

7 days. 200+ participants.

Led a cultural programme for 200+ participants, coordinating execution directly with college leadership.

Campus leadership

Entrepreneurship Cell

Supported campus initiatives as an E-Cell core member, coordinating entrepreneurship events and student engagement.

School leadership

Football captain

Reached national semifinals, with two team members selected for SGFI.

Two published studies

Published studies on Cauvery water management and Puducherry businesses in 2018, using secondary-data analysis and interviews.

05 / About me

Commercial mind.
Curious by default.

I’m working towards founder’s office, chief of staff, business strategy, and special projects roles—bringing commercial judgement, performance analysis, and hands-on execution.

Outside work, I enjoy running, football, swimming, and bouldering. I completed the Bengaluru TCS 10K in under 62 minutes. I enjoy the patience of working at something until it gets better.

01

Commercial thinking

P&L management, category growth, GTM strategy, pricing and margin negotiation, and demand forecasting.

02

Performance & execution

Business performance reporting, analytical deep dives, vendor scorecards, stakeholder management, and cross-functional special projects.

03

AI & workflow automation

AI-assisted product development, pricing dashboards, research and task assistants, and generative content.

My working toolkit
SQL · basic template edits & data retrievalExcel & Office 365Google AnalyticsGoogle SheetsCanvaOpenArtHiggsfieldShopifyTracxnLovableEmergentn8nChatGPT / Codex

Education

Masters’ Union

2026–present

PGP in Technology & Business Management

Gurugram · Manoj Kohli Merit-based Scholarship · Top 5% of the batch

St. Joseph’s College of Arts & Science

2017–2020

Bachelor of Commerce

First Class Honors · E-Cell core member among 500+ students

Kendriya Vidyalaya No. 1, JIPMER Campus

2014–2017

CBSE Class X & XII

Puducherry · School Sports Head · 10+ awards · Music Club member

Continued learning

  • Amazon Masters · Vendor ManagerAmazonApplied vendor scorecards and performance monitoring to resource allocation across 20 Cocoblu brands.Sep 2025
  • Advanced Certificate in Digital Marketing & CommunicationMICA / upGradBenchmarked 6 nutrition brands and recommended ₹10 sachets using 4P analysis for Protinex market expansion.Jun 2023
Let’s build what’s next.

A good conversation
is a good start.

For opportunities in founder’s office, chief of staff, business strategy, and special projects—or a project worth building together.

Get in touch Connect on LinkedIn Explore my GitHub